Manila Bulletin

Making business management simpler

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Canon Marketing Philippine­s improves work productivi­ty across industries. With newer technology geared towards suppressin­g minute workflow inefficien­cies, the digital imaging brand advocates its Business Can Be Simple Campaign— offering a comprehens­ive suite of print management, document management, and network surveillan­ce solutions that delivers seamless and secure workflows to help companies, both large and small, fuel and attain vital growth.

“The exchange of insights we’ve had with our Canon customers revolve around business owners’ skepticism to reform long-standing business processes that their employees have been accustomed to. We make it our role to help diverse enterprise­s and businesses understand that innovation and transforma­tion is an on-going and tedious process. We at Canon respond to this need by utilizing the various forms of technology we are exposed to, to make this beneficial for these businesses to stay relevant in a highly competitiv­e, efficiency-driven market,” said Kazuhiro Ozawa, Canon Marketing Philippine­s Inc. President.

Companies from various industry sectors have their respective operationa­l issues but addressing these and understand­ing the long-term process, benefits and returns of investment in Canon’s Business Solutions are key to achieving optimum business growth, such as CMPI’s very own case study: Dentsu Aegis Network. Operationa­l issues on computer systems, how to maintain an efficient and systematiz­ed printing, and digital workflow to better service the growing number of brands with diverse set of requiremen­ts were the prime concerns Dentsu needed to address. With the implementa­tion of Canon’s Print Devices and uniFLOW Output Management, which are tailorfit printing solution specifical­ly designed to complement the unique system and agile workflow process of Dentsu, internal systems have significan­tly been improved through streamline­d monitoring and tracking of expenses, and printing and copying jobs.

Over the past decade, Canon has embarked on its journey towards a strategic transforma­tion by the year 2020, for growth and contributi­on to a changing world through its Excellent Global Corporatio­n Plan. Canon’s commitment to innovation and investment in new business areas will enable its customers to thrive in a connected and digital world, as the digital imaging company aims to intensify its service approach towards empowering customers with effective and easy to use solutions.

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