GMA-7 employees’ cooperative adopts GCash e-payment system

One of the country’s leading television network cooperative is now acquiring a cashless payment scheme for its members. GMA-7 Employees’ Multipurpose Cooperative (GEMPC) has forged a partnership with GCash to empower its members through financial tools and solutions.

The cooperative’s chairperson, Jose Vernon Jacela expressed excitement over the partnership as it provides more opportunities for their members to be financially responsible through the use of technology.

“Over two decades of the cooperative’s existence, the time is ripe to slowly shift in adopting an electronic payment scheme that will still adhere with our objectives in this humble organization,” Jacela said. “With GCash, our members and future members of the GEMPC will be encouraged to maximize the use of their smartphones and most importantly, their EMV beep cards to multiple uses both here in the company and in the outside world.”

GCash will provide GMA-7 Employees’ Multipurpose Cooperative members with additional services such as disbursement of funds via GCash EMV Beep Mastercard, prepaid load purchases, bills payment, among others. More importantly, GCash will enable a cashless set-up in GEMPC grocery and canteen.

“The move to electronic payment system is challenging, but exciting,” said Victoria Arradaza, Treasurer and former Vice-Chairperson of GMA-7 Employees’ Multipurpose Cooperative. “GCash is paving the way for our members to further use the available ICT solutions for a smarter environment in the work area.”

As part of the cooperative’s mission and vision where they provide excellent financial products and relevant services to improve the economic and social well-being of its members, employees and families, the move to a cashless system is a step toward realizing their overall goal for their group.

Meanwhile, GCash’s CEO Albert Tinio is pleased with the unique collaboration as the terms with GMA-7 Employees’ Multipurpose Cooperative have been really extensive in order to provide the utmost service.

“GCash is not just an online app service on a smartphone but also, can be used in day-to-day transactions through the EMV Beep cards,” said Tinio. These EMV Beep cards are usually used in every day commute in the metro’s unified ticketing transportation system. This card can also be used at any of 33 million Mastercard-enabled shops locally and internationally.

The current Philippine landscape projects that with over 50 percent of the population using smartphones and over 70 percent of these are Globe customers, GCash is the future of payment in the country. To date, it has over 12,000 GCash partner outlets nationwide and a growing number of merchants using GCash as a payment tool.