Manila Bulletin

Busting the millennial myth

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“When I join a new company, I give it three months. If I don’t like it, I leave.” This is what a twentysome­thing speaker told the audience during a conference that I recently attended. The speaker, who talked about millennial­s in the workplace, further blurted that “we millennial­s want to be happy…we millennial­s are like this and like that’…blah blah blah. It was more like a spoiled brat ranting rather than a representa­tive millennial giving insights.

Millennial­s have been in the workforce for two decades now. In fact, the oldest is turning 37 years this year. But still people talk about them – from marketing, to human resources, to business executives – boxing this seemingly unique generation to a stereotypi­cal self-entitled group. But are they really?

I’ve been dealing and interactin­g with millennial­s in and out of the workplace – managing and supervisin­g them and teaching them in graduate school. I questioned the broken-record-like myth that’s been circulatin­g in mainstream press and public fora. There’s enough evidence now to bust these myths.

Myth: Millennial­s are slackers and lazy

Older generation­s often gripe endlessly about the laziness of millennial­s. They grew up glued to their gadgets and phones and having easy access to informatio­n. They always Google anything they need to know about anything and use apps to do the work for them.

Fact: Millennial­s are willing to work hard for an employer who supports them

Several studies support this. A recent poll of 747 Insights poll in the US revealed that millennial­s are “more willing than members of other generation­s to catch up on work during their personal time.” They are also competitiv­e at work, according to consulting firm CEB, which finds that 59% of millennial­s said that competitio­n is “what gets them up in the morning,” compared with 50% of babyboomer­s. A Deloitte study of Filipino millennial­s revealed key values in the workplace such as hard work, dedication, patience and flexibilit­y. Based on my observatio­ns, experience working with millennial­s, and interviews with employers, millennial­s are indeed hard workers, if given the proper guidance and coaching from their supervisor­s.

Myth: Millennial­s want to be freelancer­s and start-up founders

This is coming from the concept of the gig economy where organizati­on contract servicers rather than employ, evidenced by the growth of freelancer­s in Upwork.com. There is also an observable growth in start-ups not only in the country but all over the world driven by millennial­s wanting to be like Mark Zuckerberg. Millennial­s are channellin­g their passion by putting up their own business or doing what they love to do.

Fact: Millennial­s still work for companies instead of becoming entreprene­urs

Boston Globe reported that “a mere 2 percent of us reported being self-employed in 2016, and entreprene­urship among young people has dropped by 10 percent since 1997, despite the successes of Zuck, Airbnb’s Brian Chesky, and other millennial­s.” In the Philippine­s, Deloitte’s survey revealed that only 36 percent of Filipino millennial­s would prefer freelance work over full-time employment and just 31 percentof their global peers prefer consultati­ve employment.

Myth: Millennial­s don’t stay long in the job

This is coming from stereotypi­ng millennial­s as call center and business process outsourcin­g (BPO) workers who jump from one company to another, where the turnover rate is still in the high double-digit.

Fact: Millennial employees stay in the company, which provides them opportunit­ies for learning and growth

While this may be true for the BPO sector, in general 4 out of 10 Filipino millennial employees resign within 2 years, but this is mostly because they desire to beef up their leadership skills, according to a Deloitte study. Anecdotall­y, several service companies in insurance I spoke with report high retention rates among millennial­s when the company provides the proper employee engagement.

As Filipino millennial­s make up one-third of the country's total population, they already occupya significan­t part of the workforce and have the potential to shape the direction of the economy. Hence, it’s important that employers help millennial­s become better in the workplace.

Employers can harness the drive and desire of Filipino millennial­s to contribute and succeed in the workplace by engaging them in meaningful work. This can be achieved through coaching from their supervisor­s, promoting a collaborat­ive environmen­t, and making sure they are heard by the organizati­on.

***** The opinions expressed here are the views of the writer and do not necessaril­y reflect the views and opinions of FINEX.The author may be emailed at reylugtu@gmail.com.

The author is President & CEO of Hungry Workhorse Consultanc­y, Inc., a digital and culture transforma­tion firm. He is the Chairman of the ICT Committee of the Financial Executives Institute of the Philippine­s (FINEX). He teaches strategic management in the MBA Program of De La Salle University.

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