ABS-CBN keeps nationwide lead; GMA widens share in urban areas

ABS-CBN reported that it still leads in nationwide average audience share although rival GMA has increased its ratings for urban areas nationwide.

In a statement, ABS-CBN said it registered an audience share of 45 percent versus GMA’s 32 percent, according to data from Kantar Media.

GMA said it increased its nationwide ratings lead in June after tallying strong ratings performance across all timeblocks based on the latest data from Nielsen TV Audience Measurement.

From June 1 to 30, GMA posted a total day people audience share average of 41.6 percent (from 39.8 percent in May) in the National Urban Television Audience Measurement (NUTAM), which was ahead of ABS-CBN's 38.3 percent.

Further, GMA said it led across all day parts in NUTAM. In the morning block, GMA recorded a 37.2 percent people audience share versus ABSCBN’s 37 percent.

GMA’s strong showing continued in the afternoon block with 42.9 percent, beating competition’s 38.6 percent. In the evening block, GMA posted an average of 42.6 percent while its rival network only managed to get 38.6 percent.

It also ruled across all day parts in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

In Urban Luzon, GMA registered an average total day people audience share of 46.4 percent; way ahead of ABS-CBN’s 32.6 percent.

Similarly in Mega Manila, GMA again dominated competition with an average total day people audience share of 48.1 percent versus rival network’s 29.5 percent.

ABS-CBN said it also remained undisputed in Metro Manila, where it scored an average audience share of 43 percent against GMA’s 29 percent.

It also beat other networks in Total Luzon, where it got 41 percent against GMA’s 36 percent, in Total Visayas where it garnered 54 percent against GMA’s 24 percent, and in Total Mindanao where it hit 53 perent against GMA’s 26 percent.

ABS-CBN’s primetime block (6 p.m.-12 mn) also maintained its strength as it scored an average audience share of 48 percent, beating GMA’s 33 percent.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also continued to win in all time blocks, including the morning block (6 a.m. to 12 nn) where it gained 39 percent versus GMA’s 29 percent, in the noontime block (12 nn to 3 p.m.), where it scored 47 percent versus GMA’s 31 percent, and in the afternoon block (3 p.m. to 6 p.m.), where it got 44 percent versus GMA’s 36 percent. (JAL)

Rizal Commercial Banking Corporation (RCBC) is now the first bank in the country to offer an online foreign exchange (forex) platform that allows existing clients and accountholders to buy and sell currency online.

The Online FX Trading Platform is currently the only foreign exchange execution platform in the country that can be accessed using the web, eliminating the need for face-to-face or over-thephone transactions when exchanging foreign currency.

This new product, developed by RCBC, allows the Bank clients to buy and sell their foreign currency at any given time from the safety of their own homes, or even from abroad. To make use of this new product, RCBC clients have to enroll at least two different currency accounts with RCBC’s Online Banking platform. Once eligible, RCBC clients are free to buy and sell currency between their enrolled accounts.

RCBC’s Online Foreign Exchange product can easily allow the buying and selling of all major currencies such as US Dollar, Euros, Great Britain Pound, Japanese Yen, Singaporean Dollar, among others, at verycompetitive rates.

“The Online FX Trading Platform revolutionizes foreign exchange transactions for the country. Never before has a Philippine bank been able to provide their clients a platform that allows them to trade foreign currency at their own time and place,” said RCBC President Gil A. Buenaventura.

RCBC Senior Executive Vice President and Financial Advisory and Markets Group Head Chet Luy noted that, “in taking out the need for face-to-face transactions, our clients are ensured greater ease in that they can buy and sell their foreign currencies without being restricted by geography.”

Interested clients can reach out to their nearest RCBC branch for more information on RCBC’s Online FX Trading Platform.