SSI to open Shake Shack Manila in 2019
SSI Group, Inc. (SSI), the country’s largest specialty retailer, has entered into a Development and License Agreement with Shake Shack, Inc. to open Shake Shack restaurants in the Philippines — the first in Southeast Asia.
In a disclosure to the Philippine Stock Exchange, SSI said “both SSI and Shake Shack looking forward to serving Filipinos their first ShackBurger in spring 2019.”
Shake Shack is a critically acclaimed, modern-day “roadside” burger stand known for its 100 percent all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics-ever), fresh-spun frozen custard, crinkle cut fries, craft beer and wine and more.
Its fine dining heritage and commitment to real, premium ingredients, coupled with its fun and lively environment has earned the brand a cult-like following around the world.
"Shake Shack is proud to partner with the SSI Group, known for its retail expertise and culture of hospitality, to bring Shake Shack to the Philippines,” said Shake Shack Vice President of Global Licensing Michael Kark.
He added that, “We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
SSI President Anton Huang said “it has been a mission of the SSI Group to provide complete lifestyle offerings through global partnerships that cater to the eclectic tastes of Filipino consumers.” (JAL)