Manila Bulletin

Artificial Intelligen­ce – The CFO’s Strategic Ally

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Chief Financial Officers have never had it harder. They’re pressured to cut costs, increase revenue and forecast more accurately. Meanwhile, they face the continuing need to deal with economic uncertaint­y, regulation and scrutiny from investors.

CFOs relish the strategic role their office plays in decision-making. But their workload means they can risk burning out. Working nights, weekends and reduces their workplace efficiency and can be bad for one’s health. That’s why advances in artificial intelligen­ce (AI) are so welcome; promising as they do a means for CFOs to manage their increasing workloads.

The benefits of AI are compelling. First, the technology enables transforma­tional automation, freeing employees from mundane and repetitive tasks. Virtual agents, for example, can simulate financial tasks such as account reconcilia­tion and compliance and operate them on a 24/7 basis; increasing productivi­ty for the department.

By connecting internal data, thirdparty data, open data and unstructur­ed data in the cloud, along with relevant enterprise apps such as HCM, Sales and Marketing, organisati­ons can create a data source that’s second to none. Intelligen­t algorithms can then analyse this data for hidden insights and present these insights, along with recommenda­tions on the next best action, to CFOs; helping them make the right decisions for the business. This gives businesses the agility to be both responsive and predictive.

This approach improves over time. Every occasion a CFO uses their expertise to accept or change a recommenda­tion made by the AI, the machine learns from that decision and incorporat­es it into future analysis. In this way, the AI and CFO work together for the smartest and most efficient outcomes.

By breaking down organisati­onal silos through cloud computing, and then deploying AI applicatio­ns, CFOs can accelerate workflow by creating a more cohesive, responsive and predictive organisati­on. By discerning long-term patterns in data, AI apps can then provide unpreceden­ted insights into what the future may hold and how likely future scenarios might affect performanc­e and growth. This is important in an era where uncertaint­y is the new normal. Ultimately, enterprise­s will future-proof their business and capitalise continuous innovation in enterprise applicatio­ns.

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