Electrolux Philippines welcomes new GM

Electrolux Philippines, a major global appliance company, recently welcomed their newly appointed General Manager (GM) John Richard “Chad” Sotelo.

A highly accomplished business and brand builder, Sotelo has almost two decades of experience in general management and marketing inconsumer electronics, fast moving consumer goods, telecommunications, technology and finance/insurance.

Prior to joining Electrolux Philippines, Sotelo served as Chief Marketing Officer of Samsung Electronics, where he helped deliver double-digit growth in various business units. He also has extensive experience in the FMCG and telecommunications industry and has served in leadership positions in various large organizations, including L’Oreal and P&G Philippines.

In his new role, Sotelo will be responsible for delivering overall business results in the country, as well as overseeing and directing the operations of Electrolux Philippines.

According to BMI Research, the Philippines is seen as one of the most attractive markets in Asia for household goods, with the market here projected to reach billion, or around US$5.1 billion by 2022. With consumer spending continuing its upward trend, Sotelo looks forward to driving sustained brand and business growth for the company.

“As the new general manager of Electrolux Philippines, I believe we can become the most preferred consumer appliances brand in the country,” he said.

“With the brand’s people, its heritage, and the breadth and depth of its global businesses – we have at least 60 brands all over the world – I have no doubt that we can jump to be the number 1 brand in the next 3-5 years.”

He also shared that he was inspired to continue bringing Electrolux’ new vision to life in the country.

“Our purpose is to ‘shape living for the better’ and I’m personally very excited to bring that to life in the Philippines We will continue to offer best-in-class consumer experiences in Taste, Care, and Well-being to the Filipino consumers,” committed Sotelo.

Electrolux is a global leader in household appliances, selling more than 60 million products to customers in more than 150 markets every year. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi.