Ayala’s Seda Hotels launches Edge Guest loyalty program

Business and leisure travel in the Philippines has gotten easier and more convenient with the Seda Edge guest loyalty program of Seda Hotels, Ayala Land’s home-grown hospitality brand with eight properties throughout the country.

Seda Edge members earn points with every qualifying stay. They can use accumulated points to redeem upgrades, complimentary stays and dining vouchers for any Seda location. Through the program’s easy-to-understand online platform, they can easily keep track of and redeem points.

“We established the program in 2015 as a means of rewarding our loyal customers. Members get exclusive privileges, special rate offers and the chance to redeem various rewards,” explains Christian Canda, Group Revenue & eCommerce Manager. “Especially now that we are expanding to more destinations in the country, the advantages of membership will become indispensable as they enjoy VIP treatment in every Seda hotel they stay in.”

Seda is present in Ayala Land mixeduse developments in Bacolod, Cagayan de Oro, Cebu, Davao, Iloilo, Laguna, Quezon City and Taguig. Before the year ends, two more hotels will open, including Seda’s first resort hotel in the Lio Tourism Estate in El Nido, Palawan and its first serviced residences in the Makati business district.

Canda reveals that Seda Edge membership has grown to more than 30,000 in a span of three years. This is not only a testament to the members’ appreciation of the program but also to guest satisfaction in the chain which has a high repeat guest rate of 42%.

Seda Edge program manager Aileen Alanano observes that guest loyalty programs work best with chains that have a high guest satisfaction rating. “Once they have a good experience in a Seda hotel, guests are likely to book in other Seda destinations because they can happily predict what their stay will be like. That is very important to the traveler.” She points to BGC guests who have remained loyal to the hotel despite the proliferation of new hospitality brands in the area, as well as to the growing number of Seda Edge Premier members who earn additional privileges on account of their having stayed with Seda at least 15 nights a year.

Membership to Seda Edge is free and will not expire as long as the member books at least one night a year at any Seda hotel.