Manila Bulletin

Gig economy is a boon for PH millennial­s — PayPal

- By BERNIE CAHILES-MAGKILAT

The gig economy is fast becoming an influentia­l part of the Filipino workforce, anchored by a rising millennial population, the developmen­t of digital platforms, and the evolution of business models.

According to the PayPal Global Freelancer Study, nine of 10 freelancer­s in the Philippine­s are under 40 years old — giving the segment a strong millennial slant.

“Millennial­s will occupy the majority of the global workforce in three years. They are the on-the-go generation, with highly differenti­ated preference­s when it comes to work. They like working from home and value autonomy. That’s why freelancin­g comes so naturally to them,” said Nagesh Devata, General Manager for PayPal Southeast Asia Cross-Border Trade, during the recent G-Economy Media Summit.

The event sought to identify insights from the country’s growing freelancer economy, which comprised 1.5 million Filipinos. It was highlighte­d by a panel discussion, featuring industry movers.

The “emergence of millennial­s” will introduce a new reality to the workforce, described Nagesh, and he believes freelancin­g will be a big part of this picture.

Rising labor costs across many Southeast Asian nations are causing businesses to re-evaluate their approach on talent management. This has led to a transforma­tion of traditiona­l business models. For SMEs and new-found tech startups, utilizing freelancer­s enables their businesses to be viable, flexible and sustainabl­e. With human capital being one of the highest costs for companies, more businesses are looking to scale and expand without expensive capital outlay.

The rapid developmen­t of digital platforms and marketplac­es has likewise helped drive the growth of the gig economy. Nagesh described, “Buying and selling services across the globehas never been easier, and this is enabling organizati­ons and freelancer­s to find each other in a matter of a few clicks.”

According to multiple pieces of research, one in five Filipino workers will be working as a freelancer by 2020. The Global Freelancer Research by PayPal also indicates that internatio­nal clients typically account for over half of the freelancer­s’ businesses, and is looking to grow.

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