ABS-CBN: More TV viewers going digital
ABS-CBN Corporation reported that almost three-fourths of non-cabled homes in Metro Manila are now watching television via digital terrestrial television (DTT), driven primarily by the robust sales of ABS-CBN TVplus.
In a statement, the firm said it has already sold 6.1 million units of TVplus as of October 10 since its launch in 2015.
Based on the latest establishment survey conducted by Kantar Media in August, a growing number of Filipinos are now watching television via digital terrestrial TV.
In Metro Manila alone, 71.6 percent of non-cabled homes have an ABS-CBN TVplus box, compared to 55 percent in August 2017.
Meanwhile, in Mega Manila, noncabled homes that are enjoying the benefits of ABS-CBN TVplus rose to 64.7 percent from 44 percent in the same period last year.
The biggest growth in DTT penetration is in the suburbs as Kantar Media reported that 57 percent or more than half of non-cabled homes in the area now watch television using an ABS-CBN TVplus box, compared to only 33 percent in August 2017 – a 24-percentage point increase in consumer acquisition.
The continuous migration of viewers from analog to digital shows their eagerness to enjoy the benefits of ABS-CBN TVplus that include clear TV viewing, crisp sound, more exclusive channels, and an affordable pay-per-view service with no monthly fees.
ABS-CBN, which is rapidly transitioning into an agile digital company, is also leading the country’s departure from analog following the government’s mandate for all broadcasting companies to migrate to digital TV before 2023.
It is also the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos when it launched ABS-CBN TVplus in 2015.
ABS-CBN TVplus continuously expands its signal coverage areas that include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan de Oro, Iloilo, Bacolod, and Davao. (JAL)