These millennials made sitting in traffic more enjoyable

Filipinos have mastered the art of commuting in Manila traffic — spending an average of 66 minutes daily. With the rise of ride-hailing transport services, an adtech startup has seen this opportunity as people are becoming passengers more than ever before.

GYPSY, an adtech startup platform in the Philippines, has launched a product to innovate out-of-home advertising and have embedded tablets with their technology installed in transit vehicles that can hypertarget passengers based on their demographic and location data.

The soft launch was set last Saturday, October 27, 2018, introduced by GYPSY’s Managing Partner, Mr. Geoff Mabasa, to the market as a new way of advertising, reaching unique affluent ride-hailing passengers and taking advantage of the in-car commercial service.

The fully interactive 10-inch Sony Xperia tablets transform the in-car passenger experience by providing tailor-fit ads, entertainment, and information.

GYPSY believes that advertising should be easy and accessible that’s why the platform helps advertisers to optimise media spend through delivering right messages to the right audience as it uses a technology that can hypertarget demographics and location.

Advertisers don’t need to outsource data processors as GYPSY provides end-of-campaign fulfilment reports to measure the campaign’s efficiency and effectivity.

This also serves as an opportunity for ride-hailing drivers to maximise their earning potential with in-car display ads streamed on a tablet device hung over the back of the headrest for rear seat passengers to watch. GYPSY helps drivers earn additional revenue, while engaging passengers with a premium experience.

For passengers, GYPSY delivers engaging, interactive content and ads that they actually care about, improving their transportation experience and making sitting in traffic more enjoyable.