FWD Life Insurance taps digital technology through new mobile app
PAN-ASIAN INSURER FWD LIFE INSURANCE,
one of the country’s fastest-growing insurance companies, has unveiled the latest in its digital customer innovations—the Tapp mobile app. Crowning more industry-firsts since its pioneer introduction of a 24/7 support hotline and customer service live chat in 2017, FWD conceived the Tapp mobile app for always on and always on-the-go customers.
Tapp, dubbed the “one-tap insurance app”, is a one-stop shop for FWD customers to manage their policies digitally. With Tapp, policyholders will have access to their policy coverage and details, pay their premiums, and track their investment values, all rolled in one conve- nient and user-friendly app.
“In line with FWD’s vision of changing the way people feel about insurance, we are focused on making insurance accessiand ble convenient for our customers. It is with pride that we unveil
Tapp as another testament to our customerled business strategy,” said FWD Life Insurance Philippines President and Chief Executive Officer Peter Grimes. “We envision Tapp to be the most interactive self-service insurance mobile portal in the country with its host of power-packed features which put insurance at our customers’ fingertips.” “With Tapp, FWD is giving our customers round-theclock support and empowering them to get information they need independently and conveniently,” Grimes added. “Exciting app features are underway and are geared towards meeting the dynamic needs of Filipino customers of today, providing them efficient and reliable after-sales service, anytime and anywhere.” FWD’s Tapp takes the company’s customer engagement and customer experience to the next level.