Preparing for the global digital arena

Mitch Carson, a motivational speaker as well as a trainer who teaches the art of public speaking, will be holding a four-day conference, “Speak in Manila,” that will prepare professionals and business owners how to present themselves in the international arena. The event will take place on January 15-19 at the Discovery Suites Manila, Ortigas Center, Metro Manila. It will also highlight how those who want to become thought leaders and influencers can position themselves powerfully in the digital age by leveraging on its many platforms.

The acceleration of globalization which has lowered previously strong barriers to entry into foreign markets has also opened opportunities for brands to make their presence felt on other shores. With authenticity now becoming a buzzword and a requirement for companies that do want to make an impact, especially among the millennials, the owner or marketer of a brand can no longer hide comfortably behind his advertisements and marketing campaigns, but must take the lead in representing them.

This is where mastery in speaking comes in. Carson said, “Speaking overseas grows a person’s brand and his celebrity status. To be effective internationally, a speaker must know how to be effective on camera, using a microphone, and in presenting before a live audience. He must also be adept in presenting and selling through webinars. Mastering social media and launching concise messages through it is also something he must be skilled at personally.”

Topics that will be covered in the conference include creating and promoting one’s unique selling proposition; crafting the messages that can sustain that awareness among the target publics; and enhancing one’s presence and communication skills using current digital tools.

Speakers from other countries who are experts in various fields of discipline will also be participating in the event to share their knowledge. Cultural differences need to be managed and the visiting speakers can assist Filipinos interested in expanding their businesses overseas.”