Most-awarded brand in 2018: Jollibee cements marketing thought leadership

Jollibee remains the most awarded quick service restaurant in the country this yearwith its industry-leading marketing campaigns that have won the approval ofexperts and audiences from around the world.To date, the well-loved fast-food chain has garnered more than 50 major recognitions from prestigious award-giving bodies in the country and abroad.

Reaping the most awards and recognitions for the country’s leading fastfood chain is its game changing brand lovecampaign with creative agency McCann World Group Philippines,the #KwentongJollibee Valentine Series which captured millions of hearts when it was launched in February 2017.The trilogy that encouraged viewers to celebrate the joy of love with the now iconic “Vow”, “Crush” and “Date’ stories remains one of the most viral campaigns in recent history and started the trend of heartfelt brand stories told in long form videos in the Philippines.

It was one of the campaigns which shone brightest at the2018 APAC Effie Awards in Singapore as Jollibee went home with 2 Golds, 1 Silver, and 2 Bronze trophies. The brand also bested other companies from all over Asia to win Brand of the Year (2nd place) and Marketer of the Year (3rd place) awards. The Effie Awards recognizes the region’s most outstanding marketing communication works that brought results in meeting strategic objectives.

Kwentong Jollibee also received the Bronze recognition for Tangrams Effectiveness at Spikes Asia 2018for its innovative digital marketing strategy that stood above the rest of Asia Pacific brands. The Tangrams is headed by a panel of top client and agency professionals who review campaigns that have transformed businesses and brands.The campaignwas likewise shortlisted as one of the best for having driven results in Asia at the WARC Prize for Asian Strategy. Moreover, it was also one of only three campaign finalistsfrom the Philippines atthe New York Festivals International Advertising Awards 2018, earning a shortlist spot in the Creative Marketing Effectiveness category.