Virtual technology enhances PH museums

With virtual reality (VR), Filipinos can now experience and explore history through immersive storytelling tools that are optimized to what the younger generation is looking for.

In collaboration with VR content provider I AM Cardboard Philippines (IAC PH), Ayala Museum was able to launch two virtual reality dioramas that depicted significant events in Philippine history. By merging technology and history, these organizations have successfully harnessed the true power of VR – movingpeople by telling compelling stories.

“Virtual reality presents great opportunities to the world of museums, galleries, and archives. Using it as a tool to tell stories can really entice the younger generation to visit museums more and learn our history in an immersive way. We’ve partnered with Ayala Museum again on another virtual reality diorama, and we’re hoping for more industries, not just museums, to embrace this kind of technology,” Ibba Rasul, CEO

of IAC PH shared.

Ay- ala Museum has recorded a notable increase in foot traffic in their museum. More Filipinos have been attracted to go out of their homes and take on a virtual reality tour. VR, according to IAC PH, does not aim to lessen or replace real-life experiences. Its goal is to enhance and add context to the stories. VR fosters curiosity among audiences, which then inspires them to seek more information after seeing and experiencing this technology in museums.

“We are giving our Filipino museum-goers a whole new perspective as to how these important events in our history have transpired by putting them in the shoes of these remarkable figures. We want to enable them to have deeper connections with our exhibits and we have achieved that by using technology and innovation, specifically virtual reality, as a tool,” said Mariles Gustilo, Senior Director, Arts & Culture of Ayala Museum.