Manila Bulletin

The Science of Wellness and the Ingenuity of Style

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In the words of European style icon Veronika Kallaur, “comfort should never come at the expense of style, and style should never come at the expense of comfort”. Countless women have accepted this tradeoff as an unfortunat­e reality, and resigned themselves to the endless pursuit of striking a balance between the two.

This is especially pronounced when it comes to many footwear. More often than not, that striking pair of uncomforta­ble shoes can only be worn for a for a few hours before the pinch and muscle twinges begin. Wearing sensible footwear for an activity-filled day and evening can promise more productivi­ty, fun and enjoyment.

Thankfully, through a combinatio­n of Swiss wellness expertise and German production technology, an innovative brand called Blumenfeld has found a way to overcome this dilemma. Blumenfeld – which appropriat­ely translates to “flower field” in English – has made it their mission to create a line of shoes that perfectly combines elegant form, special footwear needs and comfort with seamless functional­ity. Indeed, from their naturally sourced materials to their breathable, skin-friendly leather, Blumenfeld wellness shoes embody the blissful experience of a soft and comfortabl­e step, and are scientific­ally designed to provide all-day and evening comfort for all kinds of work or fun-filled activities.

While many are sold on Blumenfeld’s classic designs, there is definitely more to their footwear than just good looks. For example, Blumenfeld wellness shoes offers the only replaceabl­e sole on the market, which can easily be removed for overnight hygienic airing. Made of lightweigh­t, 100% natural cork, and protected by 2 layers of jute fiber, the sole naturally absorbs humidity and ensures a stable step. Moreover, the lightweigh­t and flexible outsole is designed specifical­ly for wellness and safety, with the entire shoe meticulous­ly handcrafte­d and vegetable-tanned, sans harsh chemicals, by expert craftsmen.

In order to bring one of Europe’s best to the Philippine­s, Via Venetto will soon make Blumenfeld available in their stores and is going to be exported to Switzerlan­d, Germany, Australia and Japan Finally, women of all ages , of varied footwear requiremen­ts, walks of life, with tranquil or hectic days or exciting night lives can experience how the science of wellness and the ingenuity of style can come together through this remarkable line of footwear. For more informatio­n, log on to www.viavenetto-phil. com, or visit your nearest branch.

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