DLSU BOOK ON PH CINEMA AND FILM DISTRIBUTION

The De La Salle University (DLSU) Department of Communication, in partnership with the DLSU Libraries, hosted a formal launch of “Philippine Cinema and the Cultural Economy of Distribution” on February 21, at the University’s Learning Commons.

Written by Dr. Michael Kho Lim, a Department of Communication faculty member who specializes in film production and distribution and the broader area of creative industries, the book delves into the “complex interplay of culture and economics in the context of Philippine cinema, while scrutinizing the tension, interaction, and shifting movements between mainstream and independent filmmaking. It examines the film distribution and exhibition systems, and investigates how existing business practices affect the sustainability of the independent sector. It is the first book that looks into the specifics of the Philippine film distribution and exhibition system and provides a historical grounding of its practices.”

The launch also included a panel discussion on the state of Philippine film distribution, where the author was joined by DLSU University Fellow and Philippine cinema icon Dr. Clodualdo Del Mundo and notable filmmaker Baby Ruth Villarama. The event is part of the 12th DLSU Arts Congress, which aims to celebrate the enduring value of the humanities.

In photo (from left): Acclaimed filmmaker Baby Ruth Villarama, book author Dr. Michael Lim, and University Fellow Dr. Clodualdo Del Mundo.