‘I love Isuzu’ campaign...

"Isuzu vehicles are really something to take pride on. Let me tell you that we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines,” said IPC President, Hajime Koso, in his welcome remarks.

Koso acknowledged the role of Isuzu’s key models as well.

"The D-MAX has been with us for more than a decade and it has proven to provide durability and fuel-efficiency, over and over again. The mu-X, captivated the hearts of Filipino families, reaching more than 45,000 units since its launch in 2014. The impressive design of these models, coupled with comfort, convenience and most especially global safety standards is what makes our customers LOVE IT even more.”

After the opening ceremonies, the event was opened to the public, free of admission, which included displays of the Isuzu mu-X SUV and Isuzu D-MAX pick-up, and a special performance of "Asia's Phoenix", Morissette Amon.

Guests, together with the mall-going public, were also treated to the premier of the "I Love Isuzu" AVP, as well as the launch of the "My Isuzu Story" videos, depicting heartfelt testimonials from Isuzu customers.

Various Isuzu Clubs, such as the mu-X Owners Club of the Philippines (mu-x OP), Team Isuzu Pilipinas (TIP) and Team Isuzu Car Enthusiasts (Team ICE), also held their club meet and new member signups during the launch.

Special promos and discounts on selected Isuzu models were also offered, together with free public test drives. Visitors also participated in mini-games with the chance to win premium Isuzu items.

The "I Love Isuzu" campaign aims to encourage Isuzu customers to actively promote and share their experiences of the Isuzu brand, and to ultimately grow the community of Isuzu owners in the Philippines. As such, the campaign will also involve social media engagements on Facebook and Instagram. Shell Pilipinas is the official fuel partner of “I Love Isuzu” campaign.

For more information on the "I Love Isuzu" campaign, log on to www.isuzuphil.com.