Meralco’s Panlilio moved to new post as PLDT chief revenue officer

PLDT Inc. announced that Alfredo S. Panlilio, currently senior vice president of Manila Electric Company’s (MERALCO) Customer Retail Services (CRS) Group, will take over the role of Chief Revenue Officer at PLDT and Smart Communications starting July 1, 2019.

Ernesto R. Alberto will step down from his post as PLDT and Smart CRO effective end of June ,2019.

The existing strong management teams of the Consumer, Enterprise and International Business Groups will support Panlilio and there will be no changes at the Management level which reports directly to the CRO.

“We would like to thank Eric for his 16 long years of service and loyalty," remarked Manuel V. Pangilinan, Chairman and Chief Executive Officer of PLDT and Smart.

"Under his watch, PLDT Enterprise rose to become the leading force that it is in the market today. As Chief Revenue Officer for PLDT and Smart, he led the team that turned around our Consumer Wireless business while sustaining the robust double digit growth of both Home and Enterprise. Moving forward, I have ongoing discussions with Eric regarding opportunities that he may pursue with the First Pacific Group.”

“Meantime, I would like to welcome back Al and call on everyone in PLDT and Smart to provide him with all the needed support, to continue working together to pursue the digital transformation of our business,” Pangilinan added.

Panlilio's new assignment brings him back to PLDT which he first joined as Senior Vice President for the Corporate Business Group of PLDT in 1999. Later, he headed PLDT's Carrier Business Group, handling domestic and international carrier requirements. He joined MERALCO in 2010 and currently heads the Customer Retail Services and Corporate Communications.

As MERALCO CRS Head, Panlilio directed operations that cover marketing, communications and customer relationships for both retail and corporate segments.

He was responsible for about 1300 billion worth of revenues, inclusive of P62 billion of distribution revenues, and led a 1,700-strong workforce. He spearheaded MERALCO’s strategic shift towards digitalization and pushed innovations in customer service practices and processes.