KARD JOINS ASICS AS NEW REGIONAL AMBASSADOR

ASICS is proud to announce KARD as its new brand ambassador in Southeast Asia. The popular South Korean quartet is made up of Jeon Ji-woo, J.Seph, Joen So-min, and B.M. and they have paved a unique path in the pop industry as a mixed gender pop group. After officially debuting in 2017, KARD has managed to acquire a loyal global fanbase and consistently grace the Billboard World charts in just over a year.

KARD is set to hit the ground running and represent the brand in the latest comeback campaign for GEL-BND™sneakers and unveil bolder, more striking colorways for the trendy silhouette. Their latest single

“Bomb Bomb” released on

March 27 will kick off the GEL-BND™ launch, with the song being used in its first campaign video.

As one of the ground-breaking acts in the Korean music scene, KARD has been the epitome of bold and chic, blazing new paths and setting the next style trends. Now fans can master the art of being effortlessly cool with these KARD-approved ASICS GEL-BND™ sneakers.

First introduced in April in limited quantities, ASICS now brings back the shoe silhouette in seven new original colourways. This adds up to a total of 11 colourways available for the relaunch of the GEL-BND™.

The sneakers are available at Asics stores BGC, Trinoma, Fairview, ATC, and MOA, and authorized retailers – SM Department Stores in North EDSA, Mall of Asia, Megamall, Landmark Department Stores in Trinoma and Festival, Sports Central, and Total Sports.

To find out more, please visit the ASICS website atasics.com,Facebook (https:// www.facebook.com/asics.sportstyle.ph/)and Instagram (@asics_sportstyle_ph).