All in at all home
One-stop shop eases burden of building and designing a home
One-stop shop eases burden of building and designing a home
Building and designing one’s own home can take months or even years to finish. It involves a lot of discussing, decision-making, and going back and forth with everyone involved. There is also the hassle of store-hopping from one to another for materials. One then realizes soon enough that home building is a task so daunting, any assistance within reach would be of great help.
Fret not, because if a one-stop shop is the one thing that can ease all home woes, All Home is the best place to go.
This is the homeware store chain of none other than the country’s richest man at the moment, Manny Villar.
“Here at All Home, what we offer is convenience,” says Villar. Manila Bulletin Lifestyle Home visited the All Home branch located inside Evia Lifestyle Mall in Las Piñas. “We carry anything and everything you need for your home.”
Villar when he says All Home has everything because he means it. All Home houses every home-related item one could ever need and want, from construction all the way to furnishing needs.
INSIDE LOOK
All Home divides its store into seven sections: Furniture, Homeware, Linens, Sanitary Wares, Tiles, Hardware, and Construction. Each offers a wide selection for walk-in customers to check out from over 800 local and international brands, including 18 in-house brands.
“In terms of selection depth, we go all out for every home item,” Villar adds. “We never do a small corner of anything. We always try to offer more than what is typically seen in homeware stores.”
Take their tableware, for instance. Apart from the regular options, select All Home stores have a corner called Mother’s Cupboard.
“It contains more premium and curated items that look and feel more luxurious,” Villar says. “An in-house team curates and styles this specialized corner.”
There are brands exclusive to the store, too. One of which is Inax, a leading Japanese sanitary ware brand established in 1924, famous for its sophisticated technologies and craftsmanship.
Nespresso also makes their line of coffee machines available for coffee lovers. The same is true for Dyson, which brings to the store its soughtafter items such as vacuum cleaners, fans, and hair dryers.
Also unique to All Home are tile
‘Our selling point is convenience and completeness, so much so that even when you’re not necessarily building or renovating a home, you can still find something worthwhile to buy.’
brands such as Rossio, Lustro, Castel, Ala Plana, CicoGres, Iris Ceramican, and Niro Granite, all on clever display corners.
“If others show their tiles through what is called a sea of tiles typical in warehouse-style shops, here it’s set up like it’s a mural,” Villar says.
Further into the Construction section are various selections of cement, steel, and even roofing materials.
FEEL THE DIFFERENCE
What sets All Home apart in the typical home shopping realm is the experience it offers.
“What’s unique is we showcase items in a way a homemaker would,” he says. “You will feel that All Home stores are like walk-throughs inside the house. We provide clients a shopping experience that is easy and seamless.”
Dining tables, for example, are not just out on display. It becomes the medium for “tablescapes” or artistic arrangements of pieces on a table using stylish options from the store.
All Home also invites various interior designers and influencers to create pocket-sized arrangements of home items to form pleasing displays called vignettes, using anything that catches their eye inside the store.
Their fastest selling yet is that of Filipino designer Rajo Laurel. His creation, which is a compact living room and din Believe
ing space, is a play on geometric lines and accent colors against natural elements like wood and greenery.
Alongside the design space are Laurel’s picks or items he recommends that customers should pick up for themselves and add to their own space.
Both provides expert advice on interior styling and design pegs for those who are clueless on how to get started.
“All Home offers interior styling consultation for free, too, even without a minimum amount of purchase,” Villar says. “Clients can also choose between submitting the floor plan of their space or opening up their place for a team to get accurate measurements. A 3D render of the execution is made available to the client for free.”
There's also a fully functional kitchen inside the store which regularly hosts cooking demonstrations using their cookware. Its in-house brands such as Home Threads and Kreativ also offer designs that shoppers can never find anywhere else but in All Home.
Meanwhile, customization of locally-sourced furniture is also possible, should a client request for it.
Friends or families who love the outdoors can also take their pick among the store’s camping and grilling selections, as well as gardening essentials and tools.
Get this: all these items, with their quality and quantity, come at reasonable prices.
“In terms of price points, some customers are telling us that our items are at times more affordable,” he says. “More than the price tag, however, our selling point is convenience and completeness, so much so that even when you’re not necessarily building or renovating, you can still find something worthwhile at All Home.”