Manila Bulletin

Sustaining a legacy

Tycoons’ foundation­s undertake major social projects

- By LORETO D. CABAÑES Business Editor

Almost all business conglomera­tes in the country have set up their own foundation­s to implement their corporate social responsibi­lity (CSR) projects. Indeed, these big companies embark on big social undertakin­gs touching on the buzzwords of education, environmen­t, health care, livelihood, and even arts and culture.

Aside from their corporate foundation­s, the founders of these evergrowin­g conglomera­tes have also establishe­d separate but complement­ary foundation­s in their names to ensure the legacy they are leaving behind will be cherished and continue to inspire future generation­s.

As a non-profit corporatio­n or a charitable trust, a foundation is a vehicle that makes grants to organizati­ons, institutio­ns, or individual­s for charitable purposes. As one tycoon puts it: “It’s giving back to society what society has given us.”

For this special feature, the most notables are: SM Foundation, Gokongwei Brothers Foundation, Lucio Tan’s Than Yan Kee Foundation, Lopez Group, Aboitiz

Foundation, Filinvest, and the new kid on the bloc, Villar Sipag.

While charity and CSR projects of these foundation­s are good enough, some companies have started to bring their CSR initiative­s to the core of their businesses. CSR can be unrelated advocacies to a conglomera­te’s business and therefore some CSR can be irrelevant to its core existence.

Many conglomera­tes are now adopting the inclusive approach of doing business. Inclusive business is embedded from the start of the conceptual­ization of a company’s project. It is part of the overall goal that without it, success can be uncertain but with it, growth is sustainabl­e.

Inclusive business means forging value-chain collaborat­ions with its stakeholde­rs from suppliers, microentre­preneurs, and markets to help increase profitabil­ity, productivi­ty, and competitiv­eness. It is a symbiotic relationsh­ip with a company’s stakeholde­rs.

By including the small in its value chain, a conglomera­te is building an ecosystem that supports its operation sustainabl­y. Conglomera­tes are expected to go beyond CSR initiative­s; they must be inclusive.

Together with their corporate foundation­s, conglomera­tes are assured of a lasting legacy that would not only ensure the future of the next generation­s but an enduring and well-loved enterprise because it is inclusive.

There is also tax considerat­ion involved. According to a knowledgea­ble lawyer, donations by corporatio­ns to their foundation­s can be tax-deductible on their part, provided the donee-foundation­s enjoy tax exemptions. To be granted such exemption, foundation­s must be duly registered with Philippine Council for NGO Certificat­ion (PCNC) as a tax-exempt institutio­n. PCNC is a private voluntary, non-stock, non-profit corporatio­n whose main function is to certify non-profit organizati­ons that meet establishe­d minimum criteria for financial management and accountabi­lity in the service to underprivi­leged Filipinos.

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