Bounty Fresh innovates for healthy yet fun family meals
Using the latest technology to only produce the freshest, stateof-the-art products, Bounty Fresh celebrated OctoberFresh for World Chicken and Egg Day.A brainchild of Bounty Fresh, the country’s leading provider of chicken and premium egg products, OctoberFresh had another successful run this year, capped by a day filled with activities for the whole family last October 12 at the Trinoma Activity Center in Trinoma Mall, Quezon City.
It opened its doors to the public at noon and featured exciting events, contests, and performances that the whole family enjoyed.
“Our yearly OctoberFresh is dedicated to our customers who continuously patronize our products. As a brand, we take our commitment to continuously bring happiness to Filipino families so we have prepared a day full of fun and surprises that everyone can enjoy,” Bounty Fresh assistant vice president for marketing Patricia “Tracy” Cheng-Lim, shared.
Parents and their children participated in exciting events like the Star
Hatchievers, which saw participants to showcasing their one-of-a-kind talents. Other exciting activities like special shows for kids were also held for Eggy’s first birthday party.
Bounty Fresh, the sole provider of #Lakingfarmfresh chickens, is the perfect player to head the campaign. The brand produces blemish-free eggs and other breaded products that are strictly produced using only stateof-the-art, ISO-certified technology and processes.
This year, the brand made the event bigger with its #ChickyMinute campaign, a very cheeky—pun intended—digital series of films that followed the adventure of the brand’s ambassador Chicky. Chicky celebrated the first birthday of her egg “Eggy”.
With Chicky, who was first introduced last year, Bounty Fresh also brought in a new ambassador that made her new adventures much more interesting. Helping Chicky throw the perfect birthday party for Eggy was celebrity icon and mom Jolina Magdangal, one of the hosts of ABS-CBN’s early morning show “Magandang Buhay”.