PIA rallies PH youth to be responsible online users

The Philippine Information Agency, the official information arm of the Republic of the Philippines, has taken huge strides to safeguard the youth against the dangers in the online world by aggressively pushing for the promotion of its nationwide cyber wellness campaign.

This campaign is part of the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the JapanASEAN Integration Fund (JAIF).

The campaign official logo and branding focused on #cyberREADIwith READI representing the five (5) ASEAN Core Values on Digital Literacy adopted by the ASEAN Ministers Responsible for Information in May 2018.

These values served as a framework for the digital literacy programs in the region: CORE VALUES DESCRIPTION

• Responsibility — We should think first and be responsible for what we post online.

• Empathy — We should be respectful and thoughtful of how our online interactions may affect others.

• Authenticity — We should be sincere in our online interactions and prepared to stand by what we post.

• Discernment — We should critically evaluate the online information before acting on it.

• Integrity — We should do the right thing, stand up for what is right and speak up against negative online behaviour.

After the logo and branding were launched, the PIA has released various multimedia materials and resources developed with the help of the University of the Philippines College of Mass Communication Foundation Inc. (UPCMCFI).