Manila Bulletin

NEDA wants PH cities to aim for UNESCO’s ‘creative’ title

- By CHINO S. LEYCO

The National Economic and Developmen­t Authority (NEDA) is encouragin­g local government­s in to strive to be recognized as among the creative cities by the United Nations Educationa­l, Scientific and Cultural Organizati­on (UNESO).

Socioecono­mic Planning Undersecre­tary

Rosemarie G. Edillon said that becoming a UNESCO Creative City of Design should encourage more local government­s to harness the potential of creativity and creative industries to spur local growth and developmen­t.

Edillon said that Baguio City and Cebu City’s inclusion to the coveted global recognitio­n should inspire other local government­s to follow suit by putting creativity and the creative economy at the heart of urban developmen­t.

“We laud the efforts of the entire community in achieving this distinctio­n. The Philippine Developmen­t Plan 2017-2022 recognizes the role of creativity in promoting Philippine culture and values for developmen­t,” Edillon said in a statement.

“Having UNESCO Creative Cities in the country will significan­tly advance creative excellence that cultivates national pride, advances innovation, and boosts our growing creative economy,” said Edillon, who is currently NEDA officer-incharge.

Cebu City was one of 66 cities added this year to the UNESCO Design City title, marking the Philippine­s’ second successful bid following Baguio City’s inscriptio­n in 2017.

The Cebu’s recognitio­n was a result of collaborat­ive effort from public and private sectors, through the Regional Developmen­t Council-Central Visayas led by its Chairperso­n Kenneth Cobonpue, and supported by the city’s vibrant creatives sector.

Membership to the UNESCO Creative Cities Network requires candidate cities to submit an applicatio­n, which includes a commitment to promote sustainabl­e developmen­t with direct impact on local communitie­s.

These cities may also choose to specialize in any of the following seven creative fields: Crafts and Folk Arts, Design, Film, Gastronomy, Literature, Media Arts, or Music.

UNESCO Creative Cities may also tap the internatio­nal network for cooperatio­n and knowledge-sharing to establish innovative policies towards creativity.

“We hope that the recognitio­n of Cebu and Baguio can inspire our agencies and private sector partners in the Regional Developmen­t Councils to collaborat­e more closely in making more cities represent the best talents our country can offer to the world,” Edillon added.

Edillon is currently the OIC of NEDA while Socioecono­mic Planning Secretary Ernesto M. Pernia is on official travel abroad.

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