Ayala Land introduces new downtown in Tarlac
Ayala Land, Inc. (ALI) has launched a new mixed-use estate north of Metro Manila, a 290-hectare property in Tarlac City envisioned to become the new downtown in Tarlac. The estate is suitably dubbed Cresendo as a destination on the rise, promoting employment, education, enterprise, and a balanced way of life.
Cresendo is located in Brgy. Central near the Subic-Clark-Tarlac Expressway (SCTEX) and MacArthur Highway. It will be accessible through the Tarlac-Pangasinan-La Union Expressway (TPLEX) and SCTEX, as well as future infrastructure project Central Luzon Link Expressway (CLLEX). Nearby landmarks include the Aquino Museum.
“We are excited for this new development because it is expected to usher in a new era of growth and progress, and we are glad that Ayala Land is one of our most valued partners in the realization of our development goals,” said Tarlac City Mayor Maria Cristina Angeles during the estate’s groundbreaking.
Cresendo will be developed into a modern local community that builds on many local components resembling a new población or bayan infused with modern conveniences and best practices from ALI’s expertise of developing large-scale sustainable estates.
It will have a 30-hectare urban core comprised of a 1.5-hectare central plaza, school, commercial center, and a church.
“The urban core of Cresendo is master-planned to put people first. It creates vibrant, safe, and interesting walking paths around the community. One can peruse ground floor retail while walking around the neighborhood, or cross over to pocket parks and promenades, view public art and installations from the plaza, to the church, the market or the school,” said John Estacio, Cresendo estate head.
Surrounding the central plaza will be a commercial district made up of buildings ranging from 500 sqm. to 2,000 sqm.. The smaller commercial lots categorized as shophouses, are envisioned to give rise to homegrown enterprises and inspire entrepreneurship. Business owners or employees can live right above their stores, service shops, training centers, or processing centers. Opportunities to grow small, medium and large businesses will abound in the district.
A 1.5-kilometer greenway leads from the central plaza all the way to the seven-hectare River Terraces near the residential areas. With dedicated pedestrian lanes and bike lanes, it will connect the estate’s active urban core to the quieter, residential living zones.
Roads will be lined with trees endemic to the area. Three-meter wide sidewalks and arcaded walkways will all be part of the estate’s pedestrian-friendly design. Pocket parks and pedestrian promenades will be engaging and accessible for estate residents and visitors.
The Cresendo River Terraces will function as a community convergence point with its landscaped gardens, jogging paths, and viewing deck. It will also serve as the estate’s detention pond.
ALI residential brand Avida Land will be the first to build residential villages on the estate. Residents will benefit from their neighborhood’s proximity to the River Terraces where they can enjoy relaxing leisure activities. Avida’s mid-range house and lot offerings are expected to attract home buyers from Tarlac, Metro Manila, and abroad, especially those with roots in the province.
Phase 1 of Cresendo will include the completion of the church and opening of the school, the development of its first residential community, a transport terminal, and an industrial park.
Providing more employment opportunities in the area will be the 32-hectare Cresendo Industrial Park (CIP). CIP will have various lot sizes ranging from 1,200 sqm. to 10,000 sqm. for sale at ₱6,000 to ₱9,000 per sqm.. This will be open to locators in light to medium, non-polluting industries by 2022. In full swing, the industrial park is expected to generate approximately 2,000 jobs.