Cement maker implements digital innovations
Over the past years, cement maker Holcim Philippines, Inc. has launched new products and services that help local builders deliver high-quality structures and grow business. Aside from these, the company has also focused on digital innovations that enhance customer experience and capture opportunities online.
Among Holcim Philippines’ digital tools is an online customer service portal called Easybuild, which is used by more than half of its 1,200 business partners nationwide. The latest version launched in 2018 provides customers 24-hour connection with the company for a hasslefree experience in placing orders, checking delivery status, reviewing account history, and credit standing, among others.
Easybuild also allows customers to settle their transactions with Holcim, which partnered with Metrobank for an online payment platform. The company plans to tie up with more financial institutions to provide customers payment options.
Customers point to how Easybuild lessens administrative tasks and smoothens transactions with the company. For example, Easybuild sends SMS and e-mails to users once an order is confirmed. This allows customers to track down their orders, removing the need for constant follow ups. Easybuild also provides an option to have orders delivered to their preferred sites.
‘Easybuild has made business transactions easier. You can access all the information you need and place an order with just a click,’ said Cheeny Jacob, administrative manager of ready-mix concrete producer JJ Horizon based in Iligan City, Lanao del Norte.
Rowell Dy, owner of AGI Hardware in Pagudpud, Ilocos Norte, agrees. He said, ‘EasyBuild makes it easier to find the products you want to purchase, place an order, and monitor them unlike before where you need to go through a lot of paper works.’
The latest version of the customer portal comes with a mobile app version, allowing mobilefriendly features and better accessibility to Holcim customers.
‘I can say that the app helped us in stock and performance monitoring, especially since all the information we need is already in one platform,’ said Roselyn Fung, owner of J+ Hardware in Lala, Lanao del Norte.