Manila Bulletin

Gov’t turns to e-commerce to overcome agri bottleneck­s

- By MADELAINE B. MIRAFLOR

Transporta­tion bottleneck­s in the farm sector have long been there, but it took a pandemic to expose how bad the situation is – from agricultur­e commoditie­s rotting in fields due to oversupply to surge in farm prices in the metro because of a shortage.

The issue in the oversupply was too bad that vegetable farmers in the province were either forced to give away their produce for free or dump them beside the river, while the government had to impose a price freeze on select agricultur­e products as well as extend its suggested retail price (SRP) scheme to stop the prices from rising in Metro Manila.

"Aside from the collapse of farmgate prices, the behavior of LGUs [local government units] since March 16, 2020 has brought despair to our members that I have not experience­d before," United Broiler Raisers Associatio­n (UBRA) President Elias Jose Inciong earlier said.

To recall, the lockdown due to COVID-19 restricted delivery of food and agricultur­al goods, sending a large volume of agricultur­e products to waste. This resulted in consumers in the city to suffer from higher prices.

The good thing is it didn’t take too long for the government to somehow figure out the answer. And it’s the internet.

On May 4, the first government­led agricultur­e digital marketing app in the Philippine­s was launched in a bid to give Filipino consumers direct access to farm products amid the pandemic.

The "eKadiwa.da.gov.ph", which will help sell products like fresh vegetables, fruits, meat, fish and many more, is the first online digital platform of the Department of Agricultur­e (DA).

The launch is part of the DA's food security and resiliency initiative under the “Plant, Plant, Plant” program, a ₱31-billion initiative yet to secure full funding from the national government.

DA’s merchants for the app include Farmshare Prime Dairy Products, Livegreen Internatio­nal, Inc., Farmfetch, Inc., Banwa Farms/Cultigen Corp., Abalayan Trading, RAM canned products and condiments.

They are on top of AgriNurtur­e, Inc., Zagana, Inc., Benjabi Ventures Corp., and Mober, Inc.

DA is now scouting for more partners, especially individual farmers and farmers’ cooperativ­es who may want to sell their produce directly using the app.

Agricultur­e Secretary William Dar earlier said the launch of the e-Kadiwa platform paves the way to the digital transforma­tion and automation of the DA, in its journey towards "Agricultur­e 4.0" that focuses on precision agricultur­e, Internet of things (IoT), and use of big data to attain efficienci­es in the food value chain, amid rising population­s and climate change.

Agricultur­e 4.0 is a concept of the future of agricultur­e focusing on use of technology for business efficiency, according to the Southeast Asian Regional Center for Graduate Study and Research in Agricultur­e (SEARCA).

The Food and Agricultur­e Organizati­on (FAO) of the United Nations

said that digital agricultur­e is important in transformi­ng agricultur­e and food production because it improves the stakeholde­rs' access to informatio­n, inputs, and markets and streamline­s supply chains, resulting in lower operation costs, among others.

It provides tools and informatio­n for decision-makers to improve productivi­ty and cost-efficiency.

DA assistant secretary for agribusine­ss and marketing Kristine Evangelist­a said that over the longterm, the DA wants to maximize the e-Kadiwa platform to buy more produce from the farmers and further improve the country’s food supply chain.

According to her, the agency does not just intend to have the list of farmers’ produce and help them bring them to the market. The plan is to also record planting intentions so that even before the yield gets harvested, the DA could already find a market for them.

"In all, digitizing agricultur­e is also a way of attracting more young people and agripreneu­rs to engage in farming, fisheries and agribusine­ss ventures," Dar also said.

 ??  ?? Market-goers buy goods from vendors at a Kadiwa Market in Punta, Sta. Ana in Manila (Ali Vicoy)
Market-goers buy goods from vendors at a Kadiwa Market in Punta, Sta. Ana in Manila (Ali Vicoy)

Newspapers in English

Newspapers from Philippines