Manila Bulletin

PH ranks 3rd high­est in video-on-de­mand piracy in Asia – in­dus­try re­port

- By BERNIE CAHILES-MAGKILAT Business · Crime · Philippines · Asia · Rosario, Cavite · HBO · Disney+ · Pirates · Hotstar · HBO Go

The Philip­pines ranked third among East and South­east Asian coun­tries in terms of sub­scrip­tion video on de­mand piracy, which re­strains the growth of the cre­ative in­dus­try and de­prives the gov­ern­ment of tax rev­enues, a trade as­so­ci­a­tion dis­closed.

"While le­gal SVOD (sub­scrip­tion video on de­mand) mon­e­ti­za­tion is grow­ing, piracy re­mains per­va­sive in the Philip­pines," Neil Gane, Gen­eral Man­ager of Asia Video In­dus­try As­so­ci­a­tion's Coali­tion Against Piracy, said in a vir­tual round­table dis­cus­sion or­ga­nized by Strat­base Al­bert del Rosario In­sti­tute on Thurs­day.

AVIA is an in­dus­try as­so­ci­a­tion com­posed of mul­ti­chan­nel TV broad­cast, dig­i­tal mul­ti­chan­nel tele­vi­sion, con­tent, plat­forms, ad­ver­tis­ing and video de­liv­ery ser­vice providers across Asia.

Gane said that a re­port of Me­dia Part­ners Asia showed that while SVOD is pro­jected to be­come a $250-mil­lion in­dus­try in the Philip­pines this year, the in­dus­try would lose about $120 mil­lion to piracy.

"Piracy is de­priv­ing SVOD of $120 mil­lion in rev­enue per an­num, more than 90 per­cent of the cur­rent le­gal op­por­tu­nity," Gane said in his pre­sen­ta­tion ti­tled Dig­i­tal Risk in the New Nor­mal.

He said le­gal SVOD has been grow­ing in the coun­try, led by cur­rent play­ers such as Net ix, Viu, HBO Go and Prime Video. Dis­ney+ Hot­star and home­grown Viva are set to launch their SVOD ser­vices in 2021, he added.

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