Manila Bulletin

Knowl­edge Chan­nel part­ners with ca­ble group

- ABS-CBN TV Plus · Sky Brasil

Knowl­edge Chan­nel Foun­da­tion, Inc. (KCFI) will be ex­pand­ing its reach through a part­ner­ship with the Philip­pine Ca­ble and Telecom­mu­ni­ca­tions As­so­ci­a­tion, Inc. (PCTA) to help stu­dents in re­mote ar­eas. In a state­ment, KCFI’s par­ent com­pany ABS-CBN Cor­po­ra­tion said a new Mem­o­ran­dum of Un­der­stand­ing (MOU) has been signed by KCFI and PCTA to ben­e­fit more learn­ers as they study at home while dis­tance learn­ing is be­ing im­ple­mented. This for­mal part­ner­ship will help ex­tend the reach of Knowl­edge Chan­nel to more ca­ble-con­nected homes na­tion­wide, es­pe­cially in re­mote ar­eas with lim­ited to no In­ter­net con­nec­tion. Prior to the ABS-CBN fran­chise de­nial in July 2020, Knowl­edge Chan­nel was in over 7 mil­lion house­holds via ABS-CBN TV­plus, SKYdi­rect, SKY and a num­ber of ca­ble service part­ners. When classes were pre­ma­turely ter­mi­nated in March this year, it aired cur­ricu­lum-based video les­sons with its Stay at Home, Learn at Home pro­gram that helped chil­dren catch up with their les­sons while “en­hanced com­mu­nity quar­an­tine” was en­forced in many parts of the coun­try. How­ever, Knowl­edge Chan­nel’s reach shrunk to 1.8 mil­lion house­holds be­cause of the fran­chise de­nial as it could not longer broad­cash its pro­grams via free TV. (James A. Loy­ola)

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