Is it time for you to be a health and beauty entrepreneur on Tiktok?
How Tiktok Shop propelled a healthcare professional’s skincare brand
In the dynamic world of online retail, where stories of transformation and achievement abound, Jonah Sison-ramos (@jonahsisonramos) stands out for her unconventional journey. A registered nurse by profession, her transition into the realm of online commerce was marked by a unique set of circumstances. This transition ultimately paved the way for remarkable success on Tiktok Shop, where she introduced her skincare brand, Dear Face (@dearfaceph).
Journey into E-commerce
Jonah's career as a nurse transitioned into the realm of online business shortly after her Overseas Filipino Worker (OFW) contract concluded. Initially, her intention did not include establishing a skincare brand, but she and her team started curating products for their inaugural brand, Skinpotions. The emergence of the Covid-19 pandemic however forced the closure of all their physical stores, propelling the inception of a new brand, Dear Face, and a wholehearted commitment to Tiktok Shop in 2020. This strategic shift marked a pivotal moment in her entrepreneurial journey.
Overcoming early challenges
In Jonah's initial days on Tiktok Shop, there were challenges with low followers and the struggle to attract viewers during their live sessions. Jonah recalled, "We had almost no followers, and sometimes only one to three people joined our lives. We thought of giving up, but seeing others on the platform succeed, we said, 'No, we cannot stop, let’s try again.'" Jonah and her team persevered, inspired by the success stories of fellow creators on the platform.
"We believed in continuous improvement, experimenting, and adapting. Our Tiktok videos started to gain more attention, live sessions attracted larger audiences, and sales started to rise. We were very happy because we were finally doing it!" Jonah added. Their dedication was paying off, and Dear Face was on its way to making a substantial presence on Tiktok Shop.
Jonah also shared her experience working with a Tiktok Shop Creator Manager and her introduction to Tiktok Shop Livestream. "Tiktok Shop's tools are innovative; they adapt to the existing market behavior and make selling and reaching new customers easier for sellers," Jonah explained. "It's a platform that simplifies customers' checkout experiences, facilitates direct communication between sellers and consumers, and enhances the overall shopping experience."
Empowering success
The impact of Tiktok Shop on Dear Face's business has been significant. Jonah revealed, "Tiktok helped us to scale the business. We've achieved up to 1,000 percent increase in sales in a day during the 6.6 campaign, marking the highest sales we'd ever achieved yet. We also gained more followers and loyal customers." Tiktok Shop not only empowered her business to connect directly with her customers but also facilitated meaningful interactions.
Jonah's e-commerce journey is supported by notable statistics. During her highest-watched Key LIVE Stream (KLS), her content reached more than 300,000 viewers, surpassing the performance of other similar livestream events. Moreover, her business experienced a substantial growth rate between her first livestream session and the highestearning one. Additionally, Jonah processed over 27,000 orders during a single KLS, representing significant growth compared to other payday livestreams. These statistics underscore the impact of Tiktok Shop as a platform for business success.
Jonah's journey shows how Tiktok Shop enables small and medium enterprises (SMES) to create a holistic and seamless e-commerce experience and make real connections with new audiences. Through Tiktok Shop, businesses of all sizes are able to connect with consumers and the wider Tiktok community, allowing them to reach a broader market, foster significant growth, and enable milestones that once seemed out of reach.
’We had almost no followers, and sometimes only one to three people joined our lives. We thought of giving up, but seeing others on the platform succeed, we said, “No, we cannot stop, let’s try again.‘”