What’s a grocerant?
In the heart of Makati, a new shop is set to redefine the way we experience food. Joel's Place, a grocerant—a hybrid of grocery and restaurant— is more than just a place to shop for fresh food and groceries. It is a place that provides an elevated food experience for all senses.
A trend that is leading the food market into the future, grocerant bridges the gap between restaurants and supermarket, allowing people to save both time and effort for shopping and preparing meals. Joel’s Place is poised to be the most modern grocerant in the country. The shop offers the desired quality that consumers seek along with the convenience they require.
Joel’s Place embodies the Rustan Group’s commitment to making everyday luxuries accessible within a friendly, joyful, and contemporary Filipino setting.
"The food market is evolving as consumer habits change. Responding to the demand for convenient ways to meet the needs in our fastpaced society, grocerants have emerged as a revolutionary solution,” says Donnie Tantoco, Joel’s Place president and CEO. "Time is a luxury, and Joel's Place is our solution, seamlessly blending necessity and experience.”
Step into Joel's Place and be transported to a world of culinary delights. The store's modern and inviting ambiance sets the stage for a delightful journey through the world of food. Fresh produce, artisanal products, and international specialties line the shelves.
As you wander through the aisles, your senses will be awakened by the
‘Responding to the demand for convenient ways to meet the needs in our fast-paced society, grocerants have emerged as a revolutionary solution.’
tantalizing aromas of freshly baked bread, simmering sauces, and fragrant spices. The vibrant colors of fresh fruits and vegetables will entice your eyes while the lively chatter of fellow food enthusiasts will create a sense of community and shared passion.
The interior design draws inspiration from a gastronomic gallery, aiming to celebrate food in an artistic and visually captivating manner by seamlessly blending aesthetics and gastronomy. Located at The Proscenium Retail Row at Rockwell Center Makati, the inaugural site spans more than 800 square meters. It is positioned to become a hub, fostering a community united by a shared passion for food culture.
Joel’s Place is open daily from 9 a.m. to 9 p.m.