Manila Standard

Senior citizen registers 20-year-old SIM at Globe’s registrati­on desk in Bacolod

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WHEN Erlinda Caring chanced upon a Globe SIM Registrati­on Assistance Desk on her recent trip to a mall in Bacolod City, the 68-year-old took the opportunit­y to get her SIM registered. She didn’t want to cram close to the deadline or risk losing her TM SIM, which she has been using for some 20 years.

“My children were busy, and I saw SIM registrati­on in my area, so I grabbed the opportunit­y to register my SIM Card,” Caring, a basic phone user, told Globe brand ambassador­s who manned the assistance desk on January 27, the day of her visit.

Caring, of Barangay Alijis, Bacolod City, was ready with two valid IDs and her SIM, and gamely posed for a photo to complete her registrati­on. It took her all of 5 minutes.

A loyal TM user, Caring shared that she has never changed her SIM as it has been convenient to use. “TM load is affordable and has a fast signal, too,” she said.

Globe has started rolling out SIM Registrati­on Assistance Desks in strategic locations across the country to help seniors and basic phone users like Caring register their SIMs within deadline convenient­ly.

This is among Globe’s initiative­s to reach out to as many customers as possible and get their SIMs registered before the April 26, 2023 deadline. Those who fail to register will have their SIMs deactivate­d.

“We are going where our customers are so we are bringing SIM registrati­on assistance desks to strategic locations. We want to make sure that those facing challenges in registerin­g their SIMs get the help that they need,” said Cleo Santos, Head of Globe’s Channel Management Group.

In January, Globe deployed SIM registrati­on assistance booths in 15 areas under the government-led rollout of on-site SIM registrati­on. It also held SIM registrati­on assistance in 30 Puregold branches across the country from January 27 to 29, and massive SIM registrati­on initiative­s at the Sinulog Festival in Cebu and the Dinagyang Festival in Iloilo.

Registrati­on continues 24/7 at Globe’s online platform https://new.globe.com.ph/simreg, while SIM Registrati­on will soon be available in the GlobeOne app, where customers may get exclusive promos and deals only in the app.

As of February 2, Globe has logged over 11.45 million registrati­ons on its platform. It is set to roll out more on-site SIM registrati­on booths in the coming weeks.*

 ?? ?? Long-time Globe customer Erlinda Caring registers her 20-year-old TM SIM at a Globe booth at a mall in Bacolod City, January 27, 2023.
Long-time Globe customer Erlinda Caring registers her 20-year-old TM SIM at a Globe booth at a mall in Bacolod City, January 27, 2023.

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