TCL takes Top 2 TV brand spot globally with Mini LED technology

TCL Electronics, a leading brand in consumer electronics and TV manufacturing brand was named the Top 2 TV Brand, Top 1 Android TV, and Top 1 98inch TV brand according to OMDIA’s Global TV sets Report 2022. TCL is continuously innovating and investing in research and development and making Mini LED TVs more affordable and accessible to consumers.

Building on its success, TCL is now focused on making Mini LED TVs more affordable and accessible to consumers by continuing to innovate and invest in research and development.

Mini LED is a next-generation screen that offers better contrast, color, and brightness than traditional LCD screens. TCL was the first consumer electronics brand to launch a TV with the Mini LED screen.

According to the latest data, TCL’s TV business has seen a 75.7% growth in 65+ inch sales year- on-year, accumulating in the brand and rising up the ranks as it continues to make its technology available to more customers. The TV industry witnessed a decline in 2022, with global TV shipments down by 4.8% year- on-year, and global revenue down by 13.2%, leading to fierce competition among the industry’s key players.

TCL carved out its unique advantage by being the first brand to adopt a valueled Mini LED proposition. This successful approach resulted in TCL’s TV business recording a total of 23.8 million shipments in 2022, going against the global downward trend.

The World’s First Truly Accessible Mini LED TV

Realizing the potential of Mini LED technology, in 2019, TCL launched the world’s first Mini LED TV to achieve mass production. TCL’s consumers responded to the advantages of Mini LED technology– thanks to the increase in local dimming zones, producing greater brightness levels than ever before, for better contrast, color, and clarity, and overall enhanced picture quality. Through its strong brand influence and global channel advantages, TCL’s proportion of sales continues to increase with shipments of its Mini LED TVs rising by an impressive 26.8% in 2022.

Testament to the popularity of TCL’s advancements in Mini LED technology, the brand has received numerous industry accolades. Two of TCL’s XL Collection Mini LED TVs, the TCL 75C935 and TCL 75C835, won CES 2023 Innovation Awards for their innovative ergonomic design and advanced Mini LED display technology, while the TCL 65C835, won the “PREMIUM MINI LED TV 20222023” EISA award from the European Imaging and Sound Association for its best-in-class performance.

TCL Set to Launch Brilliant and Game- Changing TV Series for a Variety of User Scenarios

TCL Electronics is set to launch a new series of smart TVs designed to cater to a variety of user scenarios. This new series promises to deliver exceptional picture quality, an immersive gaming experience, and big-screen viewing pleasure. With cutting-edge technology and outstanding color expression, these TVs will outperform competitors in the same price range. The gaming TV will offer hardware and software configurations comparable to a PC for a super smooth gaming experience. Additionally, with support for Mini LED, QLED, and AiPQ Processor 5 Ai algorithm, this new series of smart TVs will deliver a full range of picture quality performance. TCL’s new series of smart TVs promise to provide exceptional audio-visual quality and software function, making it an ideal choice for avid gamers and movie enthusiasts alike. With TCL’s new series, you can “C the Brilliance” in every scene, immersing yourself in a world of stunning visuals and lifelike colors.