Maserati goes electric at 2023 Shanghai Auto Show

MASERATI is thrilled to show the world its latest full-electric creations at The 2023 Shanghai Auto Show where its doors open for an electrifying new edition, marking the historic moment of being the first Italian luxury brand to produce 100% electric vehicles.

China is the cradle of this fascinating and exciting revolution mobility -for innovation but also of forward-thinking and embedded interest in the luxury market, as such Maserati decided that it will be the ideal venue for the global premiere of Maserati Grecale Folgore alongside the new Maserati GranTurismo. The powerful and timeless coupé which has been introduced to the Asian market for the first time in its combustion engine and its electric powertrain version, the GranTurismo Folgore.

Folgore is the name of the Trident’s electric range and represents innovation, luxury, functional beauty and the vision that unites the past and the future in the name of Maserati’s incomparable style. The 2023 Shanghai Auto Show is therefore the ideal meeting point between the Asian market and the brand, to remark on and enhance the concept of “Italian luxury performance”, at the dawn of a new era.

Electrification will play a key role in Maserati’s future strategy, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2030. It is an ambitious plan that reflects the audacity that has always defined the Trident’s DNA, driving it forwards towards the future, where its success will rely on its uniquely Italian character, its ability to arouse emotions with quality and exclusive products, and the magic of innovation. All this is exactly what the automotive industry will require in the future.

The first full-electric Maserati SUV:

Grecale Folgore

Grecale Folgore is the first full-electric SUV in Maserati’s history. It offers an “everyday exceptional” experience, including for customers who enjoy electrification but do not want to forgo performance in pure Maserati style.

As such, it completes the Grecale family, the fullest range ever, with internal combustion/hybrid or full-electric engine.