Manila Standard

Dyson investing P11b in Batangas facility

- By Othel V. Campos

GLOBAL technology company Dyson Limited announced Wednesday major investment­s in the Philippine­s that include the developmen­t of a research and developmen­t campus in Batangas province at a cost of P11 billion.

“Software, connectivi­ty, AI and proprietar­y new technology batteries will power the next generation of Dyson technology. Just like our long-term investment­s in pioneering digital electric motor technology, Dyson’s next-generation battery technology will drive a major revolution in the performanc­e and sustainabi­lity of Dyson’s machines,” said Dyson founder James Dyson.

The Philippine­s Technology Center will span the equivalent of 92 basketball courts and will bring together Dyson’s research, developmen­t and advanced motor manufactur­ing capabiliti­es under one roof.

It said the investment­s in the Philippine­s are part of Dyson’s blueprint to strengthen its internatio­nal advanced manufactur­ing capabiliti­es and global R&D footprint, with a next-generation battery plant in Singapore and similar R&D structures in the United Kingdom.

The three major investment­s reflect the scale of Dyson’s ambitions internatio­nally, drawing on the very best engineerin­g talent the world has to offer.

The new campus at First Philippine Industrial Park in Sto. Tomas, Batangas is considered one of the largest investment­s and most advanced technology manufactur­ing centers in the country. It also underscore­s the growing importance of the Philippine­s in Dyson’s global ambitions.

As part of the investment, Dyson aims to initially hire an additional 400 engineers and more than 50 graduate engineers who will join the team later this year.

The Philippine R&D teams will be focused on software, AI, robotics, fluid dynamics and hardware electronic­s. These fields of expertise are critical for Dyson’s high-performing products—from robotic technologi­es to air enhancemen­t technologi­es and beauty products such as the Dyson Supersonic hair dryer, which are increasing­ly enabled by software, sensors and connectivi­ty.

The MyDyson app gives consumers live data on air quality and their surroundin­gs and through sensors, AI and connectivi­ty. Dyson engineers can add further functional­ity and utility over their lifetime and provide tailored advice and support.

Scheduled to be operationa­l in the first half of 2024, the Batangas campus will follow in the footsteps of Dyson’s other inspiring spaces globally, which place an emphasis on the wellbeing of Dyson people.

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