Global brands launch ready-to- drink cocktail

JACK DANIEL’S & Coca-Cola introduced an alcoholic ready-to- drink (aRTD) premium cocktail in the Philippines, inspired by one of the world’s most popular branded “bar calls”, in a convenient, ready- to-drink format.

“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can,” said Coca-Cola ASEAN and South Pacific East Region frontline marketing director Cesar Gangoso.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the aRTD is currently hitting the shelves in the Philippines. The can and packaging, which feature two of the world’s most recognizable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age.

“We are excited that Jack Daniel’s and Coca-Cola ready-to- drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world,” said Emerging Asia Brown-Forman general manager Sally Goh.

All marketing of the Jack Daniel’s and Coca-Cola aRTD product will adhere to alcohol-responsible marketing policies and practices held by Brown-Forman and The Coca-Cola Company. Jack Daniel’s and Coca-Cola is available in 320 ml slim cans with an alcohol content of 7 percent.