Global sports brand shifts gears with unstoppable nationwide expansion
PUMA’S unstoppable expansion in the Philippines shows no sign of slowing down as the global sports brand proudly boasts 22 franchise stores nationwide. With more exciting stores set to open this quarter, Puma is rapidly becoming the go-to destination for sports enthusiasts in Metro Manila, Laguna, and Cebu.
Puma’s unstoppable growth continues as the brand expands its presence in key sports and lifestyle retailers across the Philippines, both online and offline. With a rapidly increasing reach nationwide, Puma is becoming an undeniable force in the world of sports and fashion.
Known to many, Filipinos are fond of sports and are savvy when it comes to their fashion having the country the potential and opportunity for the German sports brand to showcase its wide range of products, said Puma Philippines Country Manager Paolo Misa.
“This was a major factor in our decision to come in stronger as a full-on subsidiary and increase our presence in every aspect of the business,” he added.
This year, the global sports brand officially began its campaign in introducing its sports apparel to the Filipino audience through a preview party of its street-style autumn/winter collection giving a brazen ode and homage to the streets and humans of Manila.
The AW23 collection showcased a range of activewear fitted for the sports and street-style-savvy Filipinos.
More than just a fashion show, the preview of the collection also narrated different stories of Filipinos – from its inherent confidence to its celebrated resiliency – that we witness every day in the streets of Manila.
Inspired by its “Forever Faster” mantra, Puma promised to play its part in nurturing sports in the country, “with emphasis on youth development.”
“For 75 years, Puma continues to push sports and culture forward by challenging conventions, innovating through design, and supporting the next generation. Through history, culture, performance, and design, Puma is committed to being Forever Faster,” Puma South East Asia General Manager San
jay Roy explained. Furthermore, Puma plans to become more visible in terms of supporting key athletes, partnering with lifestyle icons, and pushing major events that are representative of the exciting categories that the brand represents.
The brand’s maiden fashion show also featured Pinoy movers, breakers, and game-changers in the Philippines, representing the brand’s four core values namely Pinoy bravery, confidence, determination, and joy – the same core values under the brand’s Forever Faster mantra.
Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel
Matsunaga hit the AW23 collection runway. Model Santino Rosales, the son of renowned actor Jericho Rosales, also joined the fashion show.
In addition to the brand’s expansion plans, Puma is also celebrating another milestone with the introduction of professional basketball player Kai Sotto as its first-ever Filipino brand ambassador. The brand surprised the preview party guests with a short video of Kai Sotto greeting Filipino fans. Stay tuned for more.
Puma’s AW23 collection will be available in the market starting this July.