Lazada to continue support for Filipino entrepreneurs

LAZADA Philippines renewed its commitment to support the growth of Philippine entrepreneurship.

“What we do at Lazada is simple: we build entrepreneurs and make selling easy for everyone,” Lazada Philippines chief executive Carlos Barrera said.

Lazada teamed up with actress Gabbi Garcia to launch Sandy and Shine—a jewelry and accessories brand inspired by her passion for fashion.

“We’re very excited to take this next step with Gabbi, who has partnered with Lazada throughout the years on livestreams and LazBeauty, and launching her first brand with us just last year,” Barrera said.

“By investing in our sellers, we get to grow a vibrant marketplace where buyers can access a wide assortment of quality products and get the best possible online shopping experience,” he said.

Mishie de la Cruz, head of affiliates at Lazada Philippines, echoed this sentiment, expressing enthusiasm for supporting Garcia’s entrepreneurial journey “every step of the way”.

Garcia encouraged aspiring entrepreneurs to pursue their dreams fearlessly, emphasizing the importance of passion and a great support system from platforms like Lazada.

“When you meet people who give you the right support, don’t be afraid and just go for it. Especially if it’s something that you’re passionate about and makes your heart flutter,” Garcia said.

Lazada’s collaboration with Garcia exemplifies the firm’s commitment to empower individuals to turn their entrepreneurial dreams into reality.

The recent launch of the Sandy and Shine Official Flagship Store on LazMall marked a significant milestone, with the actress actively involved in curating the product range.