The Manila Times

Retail landlords must take on E-commerce

- CATHERINE TALAVERA

landlords must incorporat­e technology schemes into commerce industry in Southeast

- mographics is composed of the

- high smart phone ownership, and

to account for 52 percent of the

At the end of 2015, the regional e-com noted 60 percent of the population in

-

With the potential growth of ecommerce in the region, landlords who own physical retail stores must be able

to rest on their laurels, and must in a fast-changing retail landscape where the boundaries between the physical and digital are increasing­ly

- ize on the high internet usage and high smartphone ownership in the - as creating social media accounts

stay for a longer time and empowers update their social media accounts in which they can tag their loca

out to consumers for better client en

- ers of social media and expect that they can get in touch with retailers and shopping center managers

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