Twitter offers video creators ad share

SAN FRANCISCO: Twitter on Tuesday began offering video creators a cut of ad revenue in a move that could help it better compete with YouTube and Facebook for content viewers seek.

A Twitter Amplify Publisher Program that was launched with select media and publishers such as individual video makers in the US, product manager Guy Snir said in a blog post.

- grades that will make publishing and monetizing on Twitter as effortless as sending a Tweet,” Snir said.

“Creators can now upload, manage and publish media more efficiently and effectively than ever before.”

the program will be able to have ads shown by simply “checking a box” prior to tweeting, and get a share of revenue generated from audiences they attract.

Twitter did not reveal how the admoney was divided, but US media reports said creators could get a 70 percent cut along the same lines as media partners.

Twitter has been seeking to expand its reach with live video and an array of partnerships in sports appear to have had little impact.

Twitter streamed video from the Republican and Democratic conventions, and has added live video con

Earlier this year, Twitter struck American football games, and also streamed content from the Wimbledon tennis tournament.

since its keenly anticipated stock market debut in 2013, but has been ramping up its advertising efforts to bring in revenue.

- ed that its losses narrowed to $107 $136 million a year earlier.

Significantly for investors, the number of monthly active users edged up to 313 million, up three percent from a year ago and only slightly more than the 310 million