Gotta catch them all

software offerings with improved functionalities and greater ease. This also means that software companies have to continuously upgrade their software offerings to retain customers unlike traditional models wherein customers’ hands are tied with the large investments they have made and where software maintenance and upgrades are offered as a separate service.

Consumerized IT applications have also become popular with the growing number of smartphone users. Companies deploying mobile apps do not necessarily have to invest in IT infrastructure that will allow them to handle ensuing web activity that may be round the clock or spike at a moment’s notice. Companies that open up customer facing applications through mobile phones (such as those in the banking, retail and airline industries) can turn to Infrastructure as a Service (IAAS) solutions

CEOs are accustomed to disruptive shifts, but disruptions in technological advancements come at a faster pace and the impact of new technologies overlaps more than ever before. As such, it can become increasingly common for companies to be caught up in middle of these rapid developments and time and energy necessary to keep up with the technological advancements driving transformation across every industry and in every part of the world.

Software innovation is just one of the areas affecting industries. The impact of technological breakthroughs such as augmented reality, 3D printing, internet of things, artificial intelligence, drones, blockchain are also looming and will in the near future transform he way companies operate. Technological breakthroughs present risks to the business but also open a lot of opportunities. These opportunities are like rare Pokemons waiting to be captured and used to evolve your business. Business leaders who will not take things sitting around but hunt for opportunities from technological breakthroughs and advancements are those who will enjoy the spoils.

I leave you with this question— Can you catch them all? NelsonCharsegunL.Aquinoisan assurancepartnerintheTechnology,Information,Communication andEntertainment(TICE)and MethodologyLeader.Emailyour commentsandquestionstomarkets@ph.pwc.com.Thiscontentis forgeneralinformationpurposes only,andshouldnotbeusedas asubstituteforconsultationwith professionaladvisors.