New Japanese beauty and lifestyle brand opens in PH

As they say, “Miniso dedicates itself exceeding customer expectations with quality and creatively well-designed products without breaking the bank. We always persist the world for amazing product creation.”

Describing the brand as “a way of life,” products developed for Miniso are always done from the consumer’s point of view, while innovating towards the “basic” and “natural” essence.

Moreover, with its environmental mission, Miniso constantly cooperates with global environmental protection organizations and aims to provide a variety of natural and environmental friendly products to consumers. The brand ensures that its products and materials are healthy and safe without harming the environment.

To date, it has opened more than 1,600 stores around the world, among them Australia, Korea, Singapore, Vietnam, Hongkong, Thailand, China, Mongolia, UAE, Myanmar, Nepal, Laos, and now the Philippines.

Miniso has also partnered with the SM Advantage loyalty program as more branches are soon to open.