Agila’s Pugad: Championing Pinoy pride and craftsmanship

THERE is truly more to love about Enchanted Kingdom’s newly- opened flying attraction Agila: The EKsperience, and that is, its adjoining retail concept store aptly named “Pugad.” The word Pugad, which translates to “nest” in English, is EK’s modern take on promoting the traditional, indigenous and time-honored crafts of the diversely rich Philippine regions. It’s a one-stop souvenir shop carrying a wide selection of local products bursting with Filipino identity.

- ship between Enchanted Kingdom and the Department of Trade and Industry (DTI) was forged, with EK President Mario Mamon, COO Cynthia Mamon, and DTI Undersecretary of the Industry Promotion Group Nora Terrado signing the agreement. Under the “Go Lokal” initiative,EK is able to support Micro, Small and Medium Enterprises (MSMEs) throughout the Philippines, by providing the perfect plat-

EK’s Merchandise Division Head Cheri Consunji form to showcase, market and sell MSME products to a bigger clientele through the Pugad store.

Enchanted Kingdom’s Merchandise Division Head Cheri Consunji believes that the partnership came at the right time, especially with EK’s move to begin localizing its park merchandise. “The items that we carry at Pugad have a story. This is one of the ways that the mindset of our millennial audience comes into play. Buyers are now looking to support products which have an interesting story to tell… I believe that this is a testa - ucts that we can get from Filipino entrepreneurs,” she shares.