Local leather brand goes international

PROUDLY Filipino leather brand rolled out its international campaign Montreal in Canada. Brandishing its world-class products against a spectacular metropolitan backdrop, the as a global brand.

A team from Modeles LCP, a bou- - North America, conceptualized and directed the campaign shoot along Montréal or Old Montreal.

“Part of the allure of Old Montreal is its classic and timeless vibe— the same attribute that its old-world heritage and a brand that has withstood the test of new ad campaign as it sets a new global stage for the brand that is re design,” McJim said in a statement.

leather belts with unique metal buck- and well-designed authentic leather Montreal setting. The chosen locale, which featured revered historical landmarks, served to highlight the of a brand like ours. It presented three

director Sands Palabrica, on the other hand, defined the men who would wear the collec are thrill-seekers who live for the moment and embrace a zest for life notwithstanding demanding careers,” she said.

The ad campaign was the culmination of a se - ing studies and consultations on how McJim accessories would stand out in a classic location like Old Montreal, one of the oldest areas in North America, with Filipino crafted real leather belts, and bags and other accessories take the spotlight in Montreal shoot some buildings dating back to the

The shoot was done in two locations--at the Old Courthouse, an captures Victorian architecture, and the prestigious Centaur Theatre Build which is famous for its elegance and

The man behind the lens is Nick various seasons—the same lensman behind a slew of global campaigns for designer and fashion brands.

meanwhile, took the helm in creating the look that made the collection stand out on international models Pierre Moreau and Philippe Desjardin, who imbued the project with grace and professionalism. Pierre fashion festivals, among others, while international designers.