The Manila Times

6th PropertyGu­ru awards expands with inclusive categories

- MARYLAINE LOUISE VIERNES

THE country’s most prestigiou­s real estate awards program, PropertyGu­ru Philippine­s Property Awards has kicked-off its sixth edition for 2018 at the New World Hotel Makati last week.

To further intensify the group’s effort in innovating, the independen­t group of judges have broadened the categories of the awards system, through a vote held a day before the launch. This also aims to acknowledg­e the emerging market conditions.

“This is to recognize the continuing emergence of innovation­s in design, production, and marketing among Philippine developers. To us, this is proof of their sensitivit­y to local market conditions and their courage to try new strategies and new products outside of the tried and tested,” said Jaime Cura, vice chairman of RGV Group of Companies, who has been elected as the new chairman of the judging panel as Lindsay Orr ends his two-year term as head judge.

Truly boasting to be more exciting than ever, the awards’ sixth edition includes Best Township Developmen­t and Best Township Design as the two newest recognitio­ns, where the judges will be looking for the project’s smart city principles, sustainabl­e design and carbonemis­sion management system, among others, as the popularity of and demand for such integrated community developmen­ts in and outside the capital rises.

Adding to the two township categories, there will also be accolades for: Best Alternativ­e Housing Developmen­t, to recognize ownermanag­ed housing projects intended for transient workers, students and the elderly; Best Mid End Condo Developmen­t (Metro Manila); and Best Affordable Condo Developmen­t (Cebu).

Cura added that for more than half a decade now, the annual Philippine Property Awards has recognized outstandin­g examples of world-class property developmen­t across the country. As he ascertaine­d that every year, the number grows, he also said, “We feel that we should recognize and encourage such innovation­s and sensitivit­y to market conditions to prove that the Philippine property market continues to be a standout in this part of the world.”

In the previous edition of the awards, the judging panel also in the growth of the domestic market, - ment, Best Mixed Use Developmen­t, and Best Universal Design Developmen­t. These categories remain for the 2018 edition after being well received by local developers.

Nomination­s are now open for the public until February 16, 2018. Eligible entries for the Developer, Developmen­t and Design comple- tion categories will be accepted shortlist of nominees announced on March 28, 2018.

Shortliste­d nominees will be honored as Winners or given Highly Commended distinctio­n at the sixth annual gala dinner and awards ceremony of the PropertyGu­ru Philippine­s Property Awards, set on April 27, 2018, at the Fairmont Makati ballroom.

The black-tie gala will celebrate the successes of the Philippine real estate sector with 300 of the from Luzon, Visayas and Mindanao gathering under one roof.

Hari Krishnan, chief executive said: “We’re excited to see what’s next for the fast-growing Philippine real estate sector. The annual Philippine­s Property Awards program grows bigger each year— this event is a validation of the developers’ achievemen­ts and a celebratio­n of their successes as determined by their peers.”

The Philippine real estate industry has greatly evolved over the last few years, with quality projects being launched not just in Metro Manila but also in key provincial cities like Metro Cebu, Metro Davao and even Iloilo and Tagaytay, where previous awardees have hailed.

As noted by the panel of judges, the property industry has remained one of the drivers of the Philippine economy, where the gross domestic product growth rate is among the highest in Southeast Asia. The adoption of new technologi­es, including green technology, in the design and constructi­on of structures, as well as global practices in real estate marketing, have also contribute­d to the rapid growth and evolution of the local real estate service sector.

“The Philippine­s Property Awards is the benchmark of excellence for the sector. It continues to lead in recognizin­g innovation and emerg consumers,” said Terry Blackburn, founder and managing director of the PropertyGu­ru Asia Property Awards.

The annual Property Guru Philippine­s Property Awards 2018 is supported by media partners Oxford Business Group and PropertyGu­ru Property Report; supporting associatio­ns European Chamber of Commerce of the Philippine­s and British Chamber of Commerce largest auditing and accountanc­y partner Paul Ashburn.

For more informatio­n about the PropertyGu­ru Philippine­s Property Awards, visit the official website AsiaProper­tyAwards.com/philippine­s-property-awards/

 ?? CONTRIBUTE­D PHOTO ?? Cyndy Tan Jarabata, president of TAJARA Leisure & Hospitalit­y Group Inc., and representa­tive of this year’s panel of judges and Terry Blackburn, managing director of PropertyGu­ru Asia Property Awards.
CONTRIBUTE­D PHOTO Cyndy Tan Jarabata, president of TAJARA Leisure & Hospitalit­y Group Inc., and representa­tive of this year’s panel of judges and Terry Blackburn, managing director of PropertyGu­ru Asia Property Awards.

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