Reasonable management action

whole organization – from environmental scanning and objective setting and planning to execution and monitoring of activities.

*This brings us to this maiden article of “Management Action”, a weekly rotating column with the objective of sifting through social and business issues to provide practical and actionable insights for executives. We will also endeavor to share pragmatic frameworks that will help the busy executive in effective decision-making.

The roster of writers for this column, apart from myself, will all be knowledgeable in their respec

• Atty. Ira Pozon, CEO, founder, and counselor for Compliance, Trade and Investment, and Government Relations and Public Policy of Caucus Inc, a business advisory firm. He is also a counsel at Valdez Law Of legal counsel and chief of Foreign Affairs to the Vice President of the Philippines.

• Vincent Pozon, a veteran public relations and advertising executive, who is chairman of Estima Inc. He was previously vice chairman and CEO of Adformatix, vice president/

executive creative director of Leo Burnett, and professor at St. Scholastica’s College.

• Kay Calpo Lugtu, a seasoned sales, marketing, and business development professional

from the technology and business process outsourcing industries, several years of which in region. She is the chief marketing director of Global Chamber Manila. Her advocacies include data privacy, financial literacy and nation-building.