Snap, NBCUniversal form original content venture

NEW YORK: NBCUniversal and Snap Inc announced Tuesday a joint venture to produce original scripted shows for Snapchat, the social network popular with young audiences.

stakes in a new digital content studio to be based in Santa Monica, California, that will make “madefor-mobile programming to primarily debut on Snapchat,” a joint statement said.

Duplass Brothers, an independent production company known for Room 104.

“NBCUniversal is proud to have Shows, and we’ve seen consistent audience growth and engagement on the platform,” said Maggie Suniewick, president of NBCUniversal Digital Enterprises.

Sean Mills, head of original content for Snapchat parent Snap Inc, said the company sees scripted programming “as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been amazing collaborators from the start.”

Recent surveys have shown Snapchat—known for its disappearing smartphone messages—as the preferred social network for US teens, ahead of Facebook and Twitter.

While Snap has expanded its media partnerships, its user and revenue growth has been disappointing since its share offering earlier this year.

Last September, Snap launched a new format on its Discover platform that includes mobile - chat, and it has added content to the service.

NBCUniversal, a unit of media- cable giant Comcast, made an investment of $ 500 million in Snap as part of its initial public offering.