Avon launches Pink Minute Campaign for Breast Cancer Awareness

Present at the Pink Minute press launch are, second from left: Dr. Karin Estepa-Garcia, Philippine Cancer Society representative; Agnieszka Isa, Avon Philippines executive director for Marketing; Faith Fernandez-Mondejar, Avon director for Communication, Philippines and Asia-Pacific; and breast cancer survivors Grace Alfonso, Linda Nacino and Liz Manalansan (far left). ONE minute is all it takes to help save millions from breast cancer.

This is the message that Avon Philippines is highlighting as the company launches its 2017 Kiss Goodbye to Breast Cancer (KGBC) campaign, in observance of Breast Cancer Awareness Month in October. KGBC is now on its 15th year in the Philippines.

This year, Avon Philippines’ KGBC campaign focuses on the importance of taking a “Pink Minute” to make breast self-examination (BSE) a part of every woman’s habits.

“Through all the years that Avon has been actively participating in this global campaign against breast cancer, we have come to learn that breast cancer can hit everyone – male, female, young, and old,” said Faith Fernan- dez-Mondejar, Avon Philippines Director for Communication, Asia Pacific and Philippines. “Through Pink Minute, we want everyone to try and save as many as they can, starting with themselves, by making breast self-examination a habit.”

Philippine Cancer Society, Inc. (PCSI) Executive Director Dr. Rachael Rosario emphasized during the campaign launch that while cure, early detection through BSE is the closest thing to enabling disease . PCSI has been a long-time partner of Avon’s KGBC advocacy, with the Avon- Philippine General Hospital (PGH) Breast Cancer