A brighter tomorrow for retailers?

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1. Invest in the mobile site, not the mobile app

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2. Hire the right talent

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3. Gather insights from big data analytics

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4. Adopt an Amazon. com strategy

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5. Invest in the ‘story’ – not traditional advertising 6. Intensify security of digital platforms 7. Invest in retail loyalty programs

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8. Improve showrooms and in-store experience

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9. Invest in the authenticity of branded goods

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10. Offer health care services

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